Sweat EssentialsPrepared by Index Hill
Sweat Essentials

Meta advertising creative

Creative library and campaign handover. Review the campaigns, see every placement variation and download anything you need.

Sweat Essentials sweatsack kit bagSweat Essentials bottle

85 files, organised into folders, plus the campaign copy.

5
Campaigns
22
Creative concepts
85
Finished assets

Three campaigns built around one objective: purchases. Broad prospecting sets the benchmark, interest-targeted sets speak to each sport in its own language, and consideration re-engages everyone the first ads touched.

45 feed (4:5)20 square (1:1)20 stories / reels (9:16)
CampaignCreative conceptCreative variationsPlacements
Campaign 01

Prospecting · Broad

The hero singles in one broad ad set. This is where spend starts (roughly 50%) and where the cost-per-purchase benchmark gets set.

Shown to a wide, untargeted audience so Meta can find buyers on its own.

Your Kit Stinks

Ready for Meta

Opens on the smell everyone recognises, then hands over the sealed sack as the fix. S1 and S1b are a built-in A/B on the same hook.

Angle: Problem / solution

Your Kit Stinks – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Kit Stinks – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Kit Stinks – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Kit Stinks – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Your Kit Stinks
Variation A · Your Kit Stinks – Feed 01
Headline

Your kit stinks.

Primary text

Bag it. Wash it later. A sealed, washable bag for your sweaty gym kit.

Description

Water & odour resistant. No mercy for Tuesday's socks.

CTA

Seal the smell

Variation B · Your Kit Stinks – Feed 02
Headline

Your kit stinks…

Primary text

…and that’s OK. Thanks to the sweatSACK. A sealed, washable bag for your sweaty gym kit.

Description

Sealed. Washed. Forgiven.

CTA

Seal the smell

Copy is taken directly from the finished artwork — nothing here is new wording.

Your Car Knows

Ready for Meta

Moves the problem out of the gym bag and into the car, where the smell is impossible to ignore.

Angle: Problem / solution

Your Car Knows – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Car Knows – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Car Knows – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Your Car Knows
Variation A · Your Car Knows – Feed 01
Headline

Your car knows.

Primary text

It was Tuesday's kit. It's always Tuesday's kit. A sealed, washable bag for your sweaty gym kit.

CTA

Fix the kit, not the car

Copy is taken directly from the finished artwork — nothing here is new wording.

The Bin Bag

Ready for Meta

Calls out the bin-bag workaround and positions one washable sack as the upgrade.

Angle: Product-led

The Bin Bag – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
The Bin Bag – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
The Bin Bag – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for The Bin Bag
Variation A · The Bin Bag – Feed 01
Headline

A bin bag. Seriously?

Primary text

Your kit deserves better. Even the bin bag deserves better. A sealed, washable bag for your sweaty gym kit.

Description

One washable sack. Zero single-use bags.

CTA

Do better

Copy is taken directly from the finished artwork — nothing here is new wording.

Warm Water

Ready for Meta

Introduces the sweatFLASK on its single clearest benefit: still cold ten hours in.

Angle: Benefit-led

Warm Water – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Warm Water – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Warm Water – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Warm Water
Variation A · Warm Water – Feed 01
Headline

Warm water is a choice.

Primary text

A bad one. This one's cold ten hours in. A 32oz insulated steel bottle that holds your phone.

Description

32oz · double-wall vacuum. Leak-proof. Unapologetic.

CTA

Choose cold

Copy is taken directly from the finished artwork — nothing here is new wording.

Your Tripod Is A Dumbbell

Ready for Meta

Leads on the MagSafe handle, showing the bottle doubling as the phone mount.

Angle: New product

Your Tripod Is A Dumbbell – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Tripod Is A Dumbbell – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Tripod Is A Dumbbell – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Your Tripod Is A Dumbbell
Variation A · Your Tripod Is A Dumbbell – Feed 01
Headline

Your tripod is a dumbbell.

Primary text

MagSafe handle. The bottle does the filming now. A 32oz insulated steel bottle that holds your phone.

Description

Snap the phone on. Hit record. Lift.

CTA

Mount up

Copy is taken directly from the finished artwork — nothing here is new wording.

Can You Film Me?

Ready for Meta

The social awkwardness of asking a stranger to film, solved by the bottle's own handle.

Angle: Convenience

Can You Film Me? – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Can You Film Me? – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Can You Film Me? – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Can You Film Me?
Variation A · Can You Film Me? – Feed 01
Headline

"Sorry, can you film me?"

Primary text

Never again. MagSafe handle. The bottle films you now. A 32oz insulated steel bottle that holds your phone.

Description

Snap on. Record. Say sorry to no one.

CTA

Fire the stranger

Copy is taken directly from the finished artwork — nothing here is new wording.

Campaign 02

Prospecting · Interest-targeted

One ad set per sport and class, each spending only against its own crowd. Cut to the strongest variants per sport (roughly 35% of spend).

Shown to people who follow a specific sport, using language that sport actually uses.

Padel

Ready for Meta

Takes the late-slot padel routine and the next-morning smell as the hook.

Angle: Problem / solution

Padel – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Padel – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Padel – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Padel
Variation A · Padel – Feed 01
Headline

Match point, marinating.

Primary text

The 9pm slot has a 9am smell. A sealed, washable bag for your sweaty padel kit.

Description

Wet grips, wet shirt, sealed. Machine washable.

CTA

Seal the kit

Variation B · Padel – Feed 02
Headline

Match point, marinating.

Primary text

The 9pm slot has a 9am smell. A sealed, washable bag for your sweaty padel kit.

Description

Wet grips, wet shirt, sealed. Machine washable.

CTA

Seal the kit

Variation C · Padel – Feed 03
Headline

Booked: 9pm. Smelt: 9am.

Primary text

The court was air-conditioned. Your boot wasn’t. A sealed, washable bag for your sweaty padel kit.

Description

Sealed overnight. Forgiven by morning.

CTA

Fix the boot

Copy is taken directly from the finished artwork — nothing here is new wording.

Five-a-side

Ready for Meta

Boots, shin pads and bibs after a summer league game — the worst-case kit bag.

Angle: Problem / solution

Five-a-side – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Five-a-side – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Five-a-side – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Five-a-side
Variation A · Five-a-side – Feed 01
Headline

Shin pads, in August.

Primary text

Tuesday league. Wednesday car shame. A sealed, washable bag for boots, bibs and everything after.

Description

Do the league a favour. Zero single-use bags.

CTA

Seal the boots

Variation B · Five-a-side – Feed 02
Headline

Shin pads, in August.

Primary text

Tuesday league. Wednesday car shame. A sealed, washable bag for boots, bibs and everything after.

Description

Do the league a favour. Zero single-use bags.

CTA

Seal the boots

Variation C · Five-a-side – Feed 03
Headline

Lost 4–3. Kit’s still here.

Primary text

The result went home. The smell stayed in the boot. A sealed, washable bag for boots, bibs and the whole sorry evening.

Description

Sealed tonight. Washed on the weekend.

CTA

Clear the boot

Copy is taken directly from the finished artwork — nothing here is new wording.

Hyrox

Ready for Meta

Race-day framing that carries both products: sack for the kit, flask for the hour after.

Angle: Product-led

Hyrox – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Hyrox – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Hyrox – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Hyrox
Variation A · Hyrox – Feed 01
Headline

Roxed it. Ruined it.

Primary text

Eight stations of sweat, sealed. 32oz still cold at the finish. The sweatSACK + sweatFLASK — the post-race reset.

Description

Sack for the kit. Flask for the hour after.

CTA

Gear up

Variation B · Hyrox – Feed 02
Headline

Roxed it. Ruined it.

Primary text

Eight stations of sweat, sealed. 32oz still cold at the finish. The sweatSACK + sweatFLASK — the post-race reset.

Description

Sack for the kit. Flask for the hour after.

CTA

Gear up

Variation C · Hyrox – Feed 03
Headline

PB on the sled. RIP to the kit.

Primary text

You gave it everything. Now seal what’s left of it. A sealed, washable bag for a race-day kit that earned it.

Description

Water & odour resistant. Machine washable.

CTA

Seal the kit

Copy is taken directly from the finished artwork — nothing here is new wording.

Running

Ready for Meta

Heat-led flask angle for the broadest interest pool: cold water start to finish.

Angle: Benefit-led

Running – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Running – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Running – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Running
Variation A · Running – Feed 01
Headline

40 degrees. Warm water.

Primary text

Kite Beach at six. Ice at the turnaround. A 32oz insulated steel bottle — cold for up to 10 hours.

Description

Double-wall vacuum. Leak-proof lid.

CTA

Choose cold

Variation B · Running – Feed 02
Headline

40 degrees. Warm water.

Primary text

Kite Beach at six. Ice at the turnaround. A 32oz insulated steel bottle — cold for up to 10 hours.

Description

Double-wall vacuum. Leak-proof lid.

CTA

Choose cold

Variation C · Running – Feed 03
Headline

Ice at 6am. Ice at 6pm.

Primary text

The only thing in Dubai that holds its cool. A 32oz insulated steel bottle — cold for up to 10 hours.

Description

32oz · steel · leak-proof. MagSafe handle included.

CTA

Stay cold

Copy is taken directly from the finished artwork — nothing here is new wording.

Cycling

Ready for Meta

Long-ride heat, where a warm bidon is the shared complaint.

Angle: Benefit-led

Cycling – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Cycling – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Cycling – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Cycling
Variation A · Cycling – Feed 01
Headline

100km of Qudra heat.

Primary text

Filled at 4am. Cold at the last loop. A 32oz insulated steel bottle — and the MagSafe handle films the sunrise sprint.

Description

32oz · steel · leak-proof. Cold up to 10 hours.

CTA

Bottle up

Variation B · Cycling – Feed 02
Headline

100km of Qudra heat.

Primary text

Filled at 4am. Cold at the last loop. A 32oz insulated steel bottle — and the MagSafe handle films the sunrise sprint.

Description

32oz · steel · leak-proof. Cold up to 10 hours.

CTA

Bottle up

Variation C · Cycling – Feed 03
Headline

Bidon of soup by loop three.

Primary text

Fill at 4am — still actual water when the sun’s up. A 32oz insulated steel bottle — cold for up to 10 hours.

Description

Double-wall vacuum. Leak-proof lid.

CTA

Choose cold

Copy is taken directly from the finished artwork — nothing here is new wording.

Golf

Ready for Meta

Golf-specific: sweat-soaked polos, shorts and towels need a sealed, washable bag for the drive home.

Angle: Problem / solution

Golf – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Golf – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Golf – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Golf
Variation A · Golf – Feed 01
Headline

Your polo gave up.

Primary text

18 holes. One soaked polo. Bag it for the drive home. A sealed, washable bag for polos, shorts and towels.

Description

Odour resistant. Machine washable.

CTA

Bag the kit

Variation B · Golf – Feed 02
Headline

Your polo gave up.

Primary text

18 holes. One soaked polo. Bag it for the drive home. A sealed, washable bag for polos, shorts and towels.

Description

Odour resistant. Machine washable.

CTA

Bag the kit

Variation C · Golf – Feed 03
Headline

White polo. Grey by the 9th.

Primary text

Five rounds a week deserves a bag that goes in the wash too. A sealed, washable bag for polos, shorts and wet-weather gear.

Description

One washable sack. Zero plastic bags.

CTA

Bag the kit

Copy is taken directly from the finished artwork — nothing here is new wording.

Gym Classes

Ready for Meta

Four class-specific cuts — spin, CrossFit, hot yoga and boxing — on one soaked-kit idea.

Angle: Problem / solution

Gym Classes – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Gym Classes – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Gym Classes – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Gym Classes – Feed 04
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Gym Classes
Variation A · Gym Classes – Feed 01
Headline

45 minutes. One soaked kit.

Primary text

Everything you wore is wet. Seal it before the car finds out. A sealed, washable bag for your soaked spin kit.

Description

Water & odour resistant. Machine washable.

CTA

Seal the kit

Variation B · Gym Classes – Feed 02
Headline

Chalk, sweat, repeat.

Primary text

The WOD is over. The kit is still competing. A sealed, washable bag for knee sleeves, grips and the rest.

Description

Sealed tonight. Ready for tomorrow.

CTA

Bag the WOD

Variation C · Gym Classes – Feed 03
Headline

Hot yoga. Hotter towel.

Primary text

The mat towel comes home soaked. Give it a sealed seat. A sealed, washable bag for towels, mats and kit.

Description

Water & odour resistant. Machine washable.

CTA

Seal the towel

Variation D · Gym Classes – Feed 04
Headline

Wraps off. Windows down.

Primary text

Wraps, gloves, everything after sparring — sealed, then washed. A sealed, washable bag for wraps, rash guards and kit.

Description

Odour resistant. Machine washable.

CTA

Seal the wraps

Copy is taken directly from the finished artwork — nothing here is new wording.

Campaign 03

Consideration & Retargeting

Carousels and explainers for everyone the singles touched: engaged-but-not-purchased, video viewers and site visitors (roughly 15% of spend). Card order is pinned in Ads Manager.

Shown to people who already saw or interacted with the first ads, with more detail.

Product Explainers

Ready for Meta

Single-frame breakdowns of each product's features for people weighing up the buy.

Angle: Educational

Product Explainers – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Product Explainers – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Ad copy for Product Explainers
Variation A · Product Explainers – Feed 01
Headline

the sweatSACK One bag,

Primary text

explained. Odour resistant The smell stays in the sack Water resistant Wet kit, dry everything else Machine washable The sack takes the bath Packs down flat Smaller than your excuses 104 fewer bags A year. Per gym habit. Marcus gets a lift Friendship: restored A sealed, washable bag for your sweaty gym kit.

CTA

Get the sweatSACK

Variation B · Product Explainers – Feed 02
Headline

the sweatFLASK One bottle,

Primary text

explained. Cold for 10 hours Ice at 6pm, still ice Hot for 6 Coffee mode included Leak-proof lid The charger lives MagSafe handle Your phone's new tripod 32oz / 950ml One fill, all day 304 steel, BPA-free No plastic aftertaste A 32oz insulated steel bottle that holds your phone.

CTA

Get the sweatFLASK

Copy is taken directly from the finished artwork — nothing here is new wording.

The Casualty List

Ready for Meta

Four-card carousel walking through what wet kit ruins first, ending on the sack.

Angle: Problem / solution

The Casualty List – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
The Casualty List – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
The Casualty List – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
The Casualty List – Feed 04
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
The Casualty List – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
The Casualty List – Square 02
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
The Casualty List – Square 03
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
The Casualty List – Square 04
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
The Casualty List – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
The Casualty List – Story / Reel 02
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
The Casualty List – Story / Reel 03
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
The Casualty List – Story / Reel 04
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for The Casualty List
Variation A · The Casualty List – Feed 01
Headline

The bag goes first.

Primary text

Quarantine the kit instead. The sweatSACK — a sealed, washable bag for your sweaty gym kit. Water & odour resistant shell — the smell stays inside the sack Towel, spare socks, laptop sleeve — all stay dry One zip, one hand, done One wet kit shouldn't cost you a whole bag. It absorbs everything and forgives nothing.

Variation B · The Casualty List – Feed 02
Headline

Then the car.

Primary text

The boot stays neutral. The sweatSACK — a sealed, washable bag for your sweaty gym kit. Sealed sack rides home — nothing leaks, nothing escapes No overnight "airing out" ritual, no windows down in January Machine wash the sack itself — weekly reset The kit rode home once. The smell signed a lease.

Variation C · The Casualty List – Feed 03
Headline

Then the lift-share.

Primary text

Be the car people want. The sweatSACK — a sealed, washable bag for your sweaty gym kit. Kit sealed before it leaves the changing room Compact — lives in the gym bag, packs down flat No Febreze theatre before pickup They noticed weeks ago. They're just being polite. Someone has already suggested two cars.

Variation D · The Casualty List – Feed 04
Headline

Survivors: all of them 4/4

Primary text

Seal the suspect. The sweatSACK — a sealed, washable bag for your sweaty gym kit. Water & odour resistant Machine or hand wash Packs down flat

Description

The bag, the car, the mates: all fine now.

CTA

Get the sweatSACK

Copy is taken directly from the finished artwork — nothing here is new wording.

Your Bottle, Reviewed

Ready for Meta

Four-card carousel reviewing the everyday bottle problems the sweatFLASK removes.

Angle: Product-led

Your Bottle, Reviewed – Feed 01
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Bottle, Reviewed – Feed 02
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Bottle, Reviewed – Feed 03
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Bottle, Reviewed – Feed 04
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Your Bottle, Reviewed – Square 01
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Bottle, Reviewed – Square 02
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Bottle, Reviewed – Square 03
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Bottle, Reviewed – Square 04
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Carousel
Your Bottle, Reviewed – Story / Reel 01
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Your Bottle, Reviewed – Story / Reel 02
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Your Bottle, Reviewed – Story / Reel 03
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Your Bottle, Reviewed – Story / Reel 04
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Your Bottle, Reviewed
Variation A · Your Bottle, Reviewed – Feed 01
Headline

Warm by noon.

Primary text

This one holds the cold. The sweatFLASK — a 32oz insulated steel bottle that holds your phone. Double-wall vacuum insulation — cold up to 10 hours Hot up to 6 hours when you'd rather coffee 32oz / 950ml — fill once, train all day You didn't fill a bottle this morning. You started a broth.

Variation B · Your Bottle, Reviewed – Feed 02
Headline

Leaks in the bag.

Primary text

This one seals shut. The sweatFLASK — a 32oz insulated steel bottle that holds your phone. Leak-proof lid — no spills, no tide line 304 stainless steel, BPA-free Powder-coated grip — doesn't slip out of sweaty hands The charger drowned doing absolutely nothing wrong.

Variation C · Your Bottle, Reviewed – Feed 03
Headline

Can't hold a phone.

Primary text

This one is the tripod. The sweatFLASK — a 32oz insulated steel bottle that holds your phone. MagSafe handle — phone snaps straight on Bottle stands level — film the set, not the ceiling No favours from strangers, ever again Your current bottle has one job and no ambition.

Variation D · Your Bottle, Reviewed – Feed 04
Headline

The replacement 4/4

Primary text

Cold. Sealed. Filming. The sweatFLASK — a 32oz insulated steel bottle that holds your phone. 32oz Vacuum insulated Leak-proof lid MagSafe handle

Description

Three jobs. Zero excuses. Never be compromised.

CTA

Get the sweatFLASK

Copy is taken directly from the finished artwork — nothing here is new wording.

Campaign 04

sweatFLASK · Prospecting

A dedicated ad set for the bottle, built on the new product photography. Same dry humour as the sack work, different problem: warm water and a phone with nowhere to go.

New ads for the water bottle, shown to cold audiences alongside the bag creative.

Warm Water Crimes

Ready for Meta

Leads on the universal indignity of warm gym water, then hands over the insulated flask as the fix. Uses the new black athlete-portrait photography.

Angle: Problem / solution

Warm Water Crimes – Feed
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Warm Water Crimes – Square
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Audience Network
Warm Water Crimes – Story / Reel
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Warm Water Crimes
Variation A · Warm Water Crimes – Feed
Headline

Your water went warm.

Primary text

Again. Round 4 of a fight you keep losing. The sweatFLASK — 32oz vacuum-insulated steel. Ice at 6am · Still ice at 6pm · Leak-proof lid.

Description

Cold water. All day. No excuses left.

CTA

Get the sweatFLASK

Copy is taken directly from the finished artwork — nothing here is new wording.

Phone Rides Shotgun

Ready for Meta

The MagSafe handle demoed in the wild — phone snapped to the flask in a treadmill cup holder. One feature, one shot, no explanation needed.

Angle: Feature proof

Phone Rides Shotgun – Feed
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Phone Rides Shotgun – Square
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Audience Network
Phone Rides Shotgun – Story / Reel
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Phone Rides Shotgun
Variation A · Phone Rides Shotgun – Feed
Headline

Your phone gets a seat.

Primary text

MagSafe handle. Snap it on, run, watch, drink. The sweatFLASK — 32oz insulated steel that holds your phone. MagSafe handle · Stands level · Fits the cup holder.

Description

Three jobs. One bottle.

CTA

Get the sweatFLASK

Copy is taken directly from the finished artwork — nothing here is new wording.

Sand Or Sky

Ready for Meta

The two-finish shot as a pick-a-side hook. Lightest-lift creative in the set and the cleanest fit for broad prospecting refreshes.

Angle: Colourway / desire

Sand Or Sky – Feed
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Sand Or Sky – Square
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Audience Network
Sand Or Sky – Story / Reel
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Sand Or Sky
Variation A · Sand Or Sky – Feed
Headline

Sand or Sky. Warm water loses.

Primary text

Two finishes. One very strong opinion about temperature. The sweatFLASK — 32oz vacuum-insulated steel. Two colourways · 32oz · MagSafe handle.

Description

Choose a side. Stay cold either way.

CTA

Pick a finish

Copy is taken directly from the finished artwork — nothing here is new wording.

Campaign 05

Video · Prospecting

Motion-first ads: the finished clips run as the background with the same headline, spec pills and CTA lockup as the static work. Built to lift thumb-stop rate and cost-per-purchase on cold traffic.

Short looping videos with text on top — the strongest scroll-stoppers in the set.

Shower Test

Ready for Meta

The waterproof demo runs as the background, so the claim is proven before a word is read.

Angle: Product proof

Shower Test – Feed
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Shower Test – Square
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Audience Network
Shower Test – Story / Reel
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Shower Test
Variation A · Shower Test – Feed
Headline

Rain happened. Kit survived.

Primary text

We hosed it. Your kit stayed dry. The sweatSACK — sealed, washable and built for wet kit. Water resistant · Sealed seams · Wipe clean.

Description

Proof first, promise second.

CTA

Bag the kit

Copy is taken directly from the finished artwork — nothing here is new wording.

Phone Rides Shotgun (Motion)

Ready for Meta

Motion sells the magnet: the phone snapping on mid-run does the convincing.

Angle: Feature demo

Phone Rides Shotgun (Motion) – Feed
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Phone Rides Shotgun (Motion) – Square
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Audience Network
Phone Rides Shotgun (Motion) – Story / Reel
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Phone Rides Shotgun (Motion)
Variation A · Phone Rides Shotgun (Motion) – Feed
Headline

Your phone found a seat.

Primary text

The handle holds your phone so you do not have to. The sweatFLASK — 32oz vacuum-insulated steel with a MagSafe handle. Ice at 6am, still ice at 6pm.

Description

One feature, proven in three seconds.

CTA

Get the sweatFLASK

Copy is taken directly from the finished artwork — nothing here is new wording.

Zip It Shut

Ready for Meta

The zip closing is the hook — a satisfying loop that shows the product doing its one job.

Angle: Ease of use

Zip It Shut – Feed
1080 × 1350 · 4:5 Feed
Instagram Feed · Facebook Feed
Zip It Shut – Square
1080 × 1080 · 1:1 Square
Facebook Feed · Instagram Feed · Audience Network
Zip It Shut – Story / Reel
1080 × 1920 · 9:16 Story / Reel
Instagram Stories · Facebook Stories · Instagram Reels
Ad copy for Zip It Shut
Variation A · Zip It Shut – Feed
Headline

Wet kit in. Zip it shut.

Primary text

Wet kit in. Zip shut. Deal with it later. The sweatSACK — sealed, washable and made for the drive home. Two-second pack · Sealed zip · Machine washable.

Description

The lowest-effort fix on the internet.

CTA

Bag the kit

Copy is taken directly from the finished artwork — nothing here is new wording.

Supporting library

sweatFLASK product photography

8 approved bottle shots supplied alongside the ad set. Use these for organic, retargeting refreshes and any new variants — each downloads at full resolution.

Sand & Sky pair — beach bench

Sand & Sky pair — beach bench

Colourway hero. Best for broad prospecting statics and any 'two finishes' angle.

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Sky blue — held to camera

Sky blue — held to camera

Human-held hero for 9:16 Stories/Reels. Strong logo read at thumbnail size.

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Sky blue — gym floor

Sky blue — gym floor

In-context gym shot. Pairs with training and gym-league targeting sets.

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MagSafe handle — treadmill

MagSafe handle — treadmill

Proof shot for the phone-holder feature. Use on the explainer and retargeting creative.

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Black — athlete portrait

Black — athlete portrait

Lifestyle/UGC-feel hero for cold traffic and interest-targeted running sets.

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Black — beach bench

Black — beach bench

Clean product hero on a natural background. Good for carousel closers.

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Black — mirror shelf

Black — mirror shelf

Quiet, premium still. Suits consideration and email/retargeting placements.

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Black — held to camera

Black — held to camera

Vertical hero with a strong logo read. Best for 9:16 Stories/Reels and UGC-feel prospecting.

Download

Supporting library

Video assets

Native 9:16 footage for Reels, Stories and Advantage+ placements. Cut into hooks or run as-is — downloads at source resolution.

sweatSACK — beach

1080×1920 · 4s. Lifestyle hook for Reels/Stories prospecting and top-of-funnel retargeting refreshes.

Download

Primal × Sweat Essentials

1080×1920 · 23s. Partner/brand film for Reels and Stories — trim the first 3s as a standalone hook for cold traffic.

Download

Bag drop

1080×1920 · 7s. Short product-motion hook — strongest as a scroll-stopper for broad prospecting Reels.

Download

Bag shower — waterproof proof

1080×1920 · 18s. Product-proof demo for consideration and retargeting — leads with the waterproof claim.

Download

sweatFLASK — hero turn

5s. Close-up product hero for sweatFLASK prospecting — pair with the “Warm water loses.” headline as a 3s hook.

Download

sweatFLASK — MagSafe on the treadmill

5s. Feature-proof clip for the “Phone rides shotgun” concept — strongest in Reels and Stories retargeting.

Download

sweatSACK — zip it

5s. Demo motion showing wet kit going in and the zip closing — consideration and mid-funnel retargeting.

Download

Where these run

4:5
Feed — the standard Facebook and Instagram scrolling experience.
1:1
Square — feed and carousel placements.
9:16
Stories and Reels — full-screen vertical creative on mobile.

Asset QA

  • All 85 supplied creative assets are accounted for, unique and ready for handover. Every file exports at full 1080px resolution.
  • The six broad-prospecting concepts and both carousels ship with 1:1 and 9:16 placement versions.
  • Interest-targeted sport creative and the product explainers are supplied as 4:5 only. If Stories and Reels placements are wanted for those sets, the 9:16 versions still need producing.
  • “Your Kit Stinks” intentionally carries two 4:5 variants — that pair is the planned A/B test, not a duplicate.

View the full internal master board